via youtube.com

I still can't get over how obvious an idea this is - release an album, then the same week put up for free a video of you playing the entire thing from start to finish.

Every band should do this - especially if you're trying to advertise yourselves as a live act worth seeing.

Apart from the lighting, I don't think a video like this is beyond the reach of many small, local bands - and lighting doesn't HAVE to be as good as it is in this video.

If any local bands fancy having a crack at doing something like this, I'd be interested in helping produce it, whether from a production side or just helping out, or editing it. I think it's too good an idea to NOT copy...